Any company designed for success in the 20th century is doomed to failure in the 21st.
David S. Rose
The times they are a changing… and you’re either willing & able to shift or it’s going to hurt! Your reputation – ie. your license to operate – has become your single most valuable asset. However, building and protecting your reputation has become far more strategic. Gone are the days when a CSI project, some stakeholder schmoozing and a tame spin doctor would do the trick. In the brutally honest and transparent new world, it’s all about purpose, ethics, impact, and how well you tell your story.
With 20 years of corporate communications and sustainability experience, both on the agency and client side, I bring a wealth of experience and a thorough understanding of what a business really needs in order to build and leverage reputational capital for stakeholder returns.
Are you ready for #ReputationWithPurpose?
For more, please take a look at my LinkedIn Profile