#ReputationWithPurpose

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Jessica Whitcutt Yellin

Any company designed for success in the 20th century is doomed to failure in the 21st.

David S. Rose

The times they are a changing… and you’re either willing & able to shift or it’s going to hurt!

Your reputation – ie. your license to operate – has become your single most valuable asset. However, building and protecting your reputation has become far more strategic. Gone are the days when a CSI project, some stakeholder schmoozing and a tame spin doctor would do the trick.

In the brutally honest and transparent new world, it’s all about purpose, ethics, impact and how well you tell your story.

With 20 years of corporate communications and sustainability experience, both on the agency and client side, I bring a wealth of experience and a thorough understanding of what a business really needs in order to build and leverage reputational capital for stakeholder returns.

Are you ready for #ReputationWithPurpose?

For more, please take a look at my LinkedIn Profile
Jessica Whitcutt Yellin

Jessica Whitcutt Yellin

What others say…

Project Management Consulting Customer Testimonial

Dani Morley – Managing Partner at Connect Joe Public

Jessica is a formidable strategic and smart Communications specialist whose core skills extend far beyond corporate communications and reputation management. ROI and KPI driven, our partnership and strategic alliance has always delivered impressive results across the board. Channel agnostic, Jessica always accomplishes communication targets and is an incredible partner to have onboard and to work with.
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2017-05-08T08:54:38+00:00
Project Management Consulting Customer Testimonial
Jessica is a formidable strategic and smart Communications specialist whose core skills extend far beyond corporate communications and reputation management. ROI and KPI driven, our partnership and strategic alliance has always delivered impressive results across the board. Channel agnostic, Jessica always accomplishes communication targets and is an incredible partner to have onboard and to work with.
Justin Spratt

Justin Spratt – Head of Business, Sub-Saharan Africa at Uber

Jess is detail driven. smart and insightful. Working in partnership with her always delivered a better outcome.
2017-05-08T09:00:38+00:00
Justin Spratt
Jess is detail driven. smart and insightful. Working in partnership with her always delivered a better outcome.
Kenneth von Rausch

Kenneth von Rausch – Managing Partner / Client Board Member at Red Pepper Mergers

Jessica is a very commercial intellectual.

She is adept at providing challenging yet pragmatic new insights, whether by distilling large volumes of research material into a clear message or by succinctly fleshing out an angle for a difficult marketing campaign.

She has repeatedly proved this by providing our high revenue growth clients with both well-presented reports and unique communications strategies, which they have since implemented with much success.

She is therefore not a theorist. She really understands the bottom line imperatives driving a business and is able to intelligently weave a sense of Purpose and True Sustainability into the specific scope of work.

I know, from first hand evidence, that her #ReputationWithPurpose methodology adds value to any business, wanting to explore the part that their moral compass has to play in supporting their sustainable economic success.
2018-06-02T10:00:53+00:00
Kenneth von Rausch
Jessica is a very commercial intellectual. She is adept at providing challenging yet pragmatic new insights, whether by distilling large volumes of research material into a clear message or by succinctly fleshing out an angle for a difficult marketing campaign. She has repeatedly proved this by providing our high revenue growth clients with both well-presented reports and unique communications strategies, which they have since implemented with much success. She is therefore not a theorist. She really understands the bottom line imperatives driving a business and is able to intelligently weave a sense of Purpose and True Sustainability into the specific scope of work. I know, from first hand evidence, that her #ReputationWithPurpose methodology adds value to any business, wanting to explore the part that their moral compass has to play in supporting their sustainable economic success.

Thoughts

Jessica Whitcutt Yellin's Views on Sustainability, Communications and Reputation

Contact


Let’s Talk:

+27 83 325 1199
JNMYellin
jessica@itsashovel.com

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