#ReputationWithPurpose

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#ReputationWithPurpose

Jessica Whitcutt Yellin

Any company designed for success in the 20th century is doomed to failure in the 21st.
David S. Rose

The times they are a changing… and you’re either willing & able to shift or it’s going to hurt!

Companies require fundamental change or they will be overtaken by lean, integrated, ethical, socially conscious, circular 10X insurgents. Simple.

Your reputation – ie. your license to operate – has become your single most valuable asset. However, building and protecting your reputation has become far more strategic. Gone are the days when a CSI project, some stakeholder schmoozing and a tame spin doctor would do the trick.

In the brutally honest and transparent new world, it’s all about purpose, ethics, impact and how well you tell your story.

With 20 years of corporate communications and sustainability experience, both on the agency and client side, I bring a wealth of experience and a thorough understanding of what a business really needs in order to build and leverage reputational capital for stakeholder returns.

Are you ready for #ReputationWithPurpose?

For more, please take a look at my slide doc and LinkedIn Profile
Jessica Whitcutt Yellin

What others say…

Project Management Consulting Customer Testimonial

Dani Morley – Managing Partner at Connect Joe Public

Jessica is a formidable strategic and smart Communications specialist whose core skills extend far beyond corporate communications and reputation management. ROI and KPI driven, our partnership and strategic alliance has always delivered impressive results across the board. Channel agnostic, Jessica always accomplishes communication targets and is an incredible partner to have onboard and to work with.
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2017-05-08T08:54:38+00:00
Project Management Consulting Customer Testimonial
Jessica is a formidable strategic and smart Communications specialist whose core skills extend far beyond corporate communications and reputation management. ROI and KPI driven, our partnership and strategic alliance has always delivered impressive results across the board. Channel agnostic, Jessica always accomplishes communication targets and is an incredible partner to have onboard and to work with.
strategic communications testimonial

Tamra Capstick-Dale – Managing Director at Corporate Image (Pty) Ltd

Jessica is a delight to work with. Quite apart from her vast experience, she is consistently motivated to absorb knowledge and use it to very good effect. She transformed social media at SAB with a managed approach supplemented by a canny instinct on what would work for the company. Importantly, she learnt closely over the years what reputation really meant beyond the press release, and this is to her enormous credit. She backs up her professional experience with a fabulous sense of humour and a commitment to perfection. I would be very happy to work with Jessica again.
2017-05-08T10:47:37+00:00
strategic communications testimonial
Jessica is a delight to work with. Quite apart from her vast experience, she is consistently motivated to absorb knowledge and use it to very good effect. She transformed social media at SAB with a managed approach supplemented by a canny instinct on what would work for the company. Importantly, she learnt closely over the years what reputation really meant beyond the press release, and this is to her enormous credit. She backs up her professional experience with a fabulous sense of humour and a commitment to perfection. I would be very happy to work with Jessica again.
Justin Spratt

Justin Spratt – Head of Business, Sub-Saharan Africa at Uber

Jess is detail driven. smart and insightful. Working in partnership with her always delivered a better outcome.
2017-05-08T09:00:38+00:00
Justin Spratt
Jess is detail driven. smart and insightful. Working in partnership with her always delivered a better outcome.

Jessica Whitcutt Yellin

#ReputationWithPurpose

Strategic Communications & Project Management

Thoughts

Jessica Whitcutt Yellin's Views on Sustainability, Communications and Reputation

Contact


Let’s Talk:

+27 83 325 1199
JNMYellin
jessica@itsashovel.com

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