Ten Things Every CEO Needs to Know
byThe two most important days in your life are the day you are born and the day you find out why. Mark Twain In…
Strategy
Strategic Communications – Your Secret Weapon in a Recession
byWith all the uncertainty in our political and socio-economic landscape, business confidence is nearly at its all time low. As with all things sentimental,…
Communications metrics – don’t let them pull the wool over your eyes!
byLast year I delivered a talk at GIBS on how to evaluate a communications campaign. When I told the audience of communications professionals that…
Just because you’re a baby business doesn’t mean you shouldn’t do things properly
byOne of the benefits of having been around the block as often as I have is that I have had the privilege of working for and with a variety of different kinds of businesses.
The Lost Art of Communications
byThe agency model is broken… it broke way back at the dawn of the big, sexy advertising agencies.