Leadership Branding for Differentiation

Leadership Branding
Leadership branding for differentiation

Most companies fail to leverage one of their most compelling and distinguishable assets – their leadership.

Business today is not about B2B or B2C segmentation, it’s human to human, and in an era of fake news and bot campaigns, creating opportunities for stakeholders to connect (both online and offline) with your leadership builds credibility and trust in your brand and ultimately drives bottom line performance. Quite simply, investing in leadership branding is good for business.

The reputation of your leadership makes up 13% of your total reputation score and given that each basis point is worth 2.6% of market cap, it’s an important differentiator.

Reputation is a key driver of financial performance and
purposeful leadership is a key driver of reputation.

Building and leveraging your leadership brand requires a combination of strategic thinking and tactical execution, but it doesn’t have to break the bank!

With many years of experience in helping leaders of both big and small businesses to grow their presence we know just what it takes.

Leadership Branding Services

Brand Development

  • Brand audits
  • Brand mapping
  • Brand story
  • Brand artefacts

Executive Profiling

  • Communications coaching
  • PR & social media
  • Speaker opportunities
  • Stakeholder engagements

Get in touch now for a free initial consultation to see how investing in your personal brand could help you to grow your business!

More from Jessica Whitcutt Fagan

Leverage Your CEO Brand for Greater Returns

By Raoul Davis, Partner at Ascendant Group and a leading global expert on...
Read More