Why Choose Us

Our Purpose is Purpose

We exist to help entrepreneurs, CEOs and leaders to do better business.


We are passionate about doing our bit to meet the United Nations Sustainable Development Goals and firmly believe that a more conscious form of capitalism is required to meet the demands of the social and environmental challenges facing the planet. People are looking to business to lead and drive the changes required and this is a once-in-a-lifetime opportunity to step up to the plate and make a difference.

Businesses at all levels of maturity have a role to play – from start-up social enterprises to the most powerful multinationals, but SMEs have perhaps the biggest scope to be the change we all want to see and it is this important market that we are dedicated to helping.

Helping SMEs to Win

We know that budgets are tight and priorities are always shifting and often clashing, and so we have developed a flexible model to suit the needs of a growing business. You pay for IP instead of overheads and have access to both thinking partners and do-ers without having to go from shop to shop. We can help with a little or we can help you with the lot, all on a no-contract basis. You know your business best and we don’t believe in being prescriptive.

Our promise to you is big agency thinking with small agency agility.


It’s a Shovel is adept at providing challenging yet pragmatic new insights, whether by distilling large volumes of research material into a clear message or by succinctly fleshing out an angle for a difficult marketing campaign.

They have repeatedly proved this by providing us with both well-presented reports and unique communications strategies, which we have since implemented with much success. The It’s a Shovel team really understand the bottom line imperatives driving a business and are able to intelligently weave a sense of Purpose and True Sustainability into the specific scope of work. 

I know, from first hand evidence, that their #ReputationWithPurpose methodology adds value to any business wanting to explore the part that their moral compass has to play in supporting their sustainable economic success.

CEO – private equity (USA & Australia)

It’s a Shovel helped our EXCO team through the thinking required around some significant changes in the business. Through a hugely beneficial full day workshop they helped us define the Purpose of the business and align our brand positioning. This has been a critical part of us defining and building our employer brand and employee engagement, as well as creating an important differentiator for ourselves in the market. Our Purpose and sustainability journey is ongoing and we greatly value the insights as well as practical implementation It’s a Shovel provides us with.

COO – global fintech (Singapore)

It’s a Shovel helped us to develop a strategic content approach and key messaging for our executives to use across various platforms, helping us to align our leaders with the most pressing issues in our industry.

As a group that understands the importance and value of reputation, we were thrilled to find an agency who could add such great value from both a strategic and practical perspective.

Despite the challenges that working across multiple time zone presents, It’s a Shovel’s super quick turnaround and meticulous delivery has made them an invaluable resource!

GM – luxury vehicles (Australia)